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p{margin:0}.bkw-blog-latest__kicker,.bkw-blog-category-head__kicker,.bkw-blog-editorial-program__kicker,.bkw-blog-about__kicker{display:flex;align-items:center;gap:8px;font-family:ui-monospace,SFMono-Regular,Menlo,monospace;font-size:10px;font-weight:900;letter-spacing:.15em;text-transform:uppercase}@media(max-width:820px){.preview-nav{display:none}.preview-topbar{height:60px}}@media(max-width:640px){.preview-note{display:none}.preview-footer-inner{flex-direction:column}}</style></head><body><header class="preview-topbar"><div class="preview-brand">Beka<span>web</span></div><nav class="preview-nav" aria-label="Navigation de démonstration"><a href="#articles">Sommaire</a><a href="#dernier-article">À la une</a><a href="#programme-editorial">Programme</a><a href="#faq-blog">FAQ</a><a href="#a-propos-du-blog">À propos</a><a class="preview-cta" href="#contact-blog">Audit gratuit</a></nav></header><section class="bkw-blog-hero"><div class="bkw-blog-hero5d"><header class="bkw-blog-hero5d__header"><p class="bkw-blog-hero5d__kicker"><span>WordPress+IA</span><span>— Le journal Bekaweb</span></p><h1 class="bkw-blog-hero5d__title"><span class="bkw-blog-hero5d__line">Le carnet de</span><span class="bkw-blog-hero5d__line">bord de l’agence.</span></h1><p class="bkw-blog-hero5d__lead">Analyses,retours d’expérience et ressources pratiques sur <strong>WordPress,le SEO,la performance web et la visibilité dans les IA génératives</strong>.</p></header><aside class="bkw-blog-hero5d__toolbar"><form class="bkw-blog-hero5d__search" onsubmit="return false"><input type="search" placeholder="Rechercher dans le journal…"><button>Rechercher</button></form><div class="bkw-blog-hero5d__filters"><a href="#articles" class="is-active">Tous</a><a href="#articles-wordpress">WordPress</a><a href="#articles-seo-geo">SEO & GEO</a><a href="#articles-ia">IA</a><a href="#articles-performance">Performance</a><a href="#articles-cro">CRO</a><a href="#articles-cas-client">Cas client</a></div></aside><div class="bkw-blog-hero5d__intro"><p class="bkw-blog-hero5d__section-kicker"><span>Blog • Ressources • Suisse romande</span></p><h2 class="bkw-blog-hero5d__section-title">Le blog Bekaweb :<span class="bkw-word bkw-word--wordpress">WordPress</span>,<span class="bkw-word bkw-word--ia">IA</span>,<span class="bkw-word bkw-word--seo">SEO</span>& <span class="bkw-word bkw-word--performance">Performance</span></h2><p class="bkw-blog-hero5d__section-lead">Articles,guides pratiques et études de cas pour les PME suisses. Tout ce que nous apprenons sur le terrain en concevant des sites WordPress+IA,en optimisant le SEO/GEO et en améliorant les conversions.</p></div><div class="bkw-blog-hero5d__topics"><a class="bkw-blog-topic bkw-blog-topic--wordpress" href="#articles-wordpress"><figure class="bkw-blog-topic__media"><img src="data:image/svg+xml;base64,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" alt=""></figure><span class="bkw-blog-topic__overlay"></span><span class="bkw-blog-topic__content"><span class="bkw-blog-topic__eyebrow">Thème 01</span><span class="bkw-blog-topic__title">WordPress</span><span class="bkw-blog-topic__description">Création,refonte,thèmes et extensions</span></span><span class="bkw-blog-topic__arrow">→</span></a><a class="bkw-blog-topic bkw-blog-topic--ia" href="#articles-ia"><figure class="bkw-blog-topic__media"><img src="data:image/svg+xml;base64,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" alt=""></figure><span class="bkw-blog-topic__overlay"></span><span class="bkw-blog-topic__content"><span class="bkw-blog-topic__eyebrow">Thème 02</span><span class="bkw-blog-topic__title">Intelligence artificielle</span><span class="bkw-blog-topic__description">Assistants,chatbots,automatisation</span></span><span class="bkw-blog-topic__arrow">→</span></a><a class="bkw-blog-topic bkw-blog-topic--seo" href="#articles-seo-geo"><figure class="bkw-blog-topic__media"><img src="data:image/svg+xml;base64,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" alt=""></figure><span class="bkw-blog-topic__overlay"></span><span class="bkw-blog-topic__content"><span class="bkw-blog-topic__eyebrow">Thème 03</span><span class="bkw-blog-topic__title">SEO & GEO</span><span class="bkw-blog-topic__description">Google,ChatGPT,Perplexity,Claude</span></span><span class="bkw-blog-topic__arrow">→</span></a><a class="bkw-blog-topic bkw-blog-topic--performance" href="#articles-performance"><figure class="bkw-blog-topic__media"><img src="data:image/svg+xml;base64,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" alt=""></figure><span class="bkw-blog-topic__overlay"></span><span class="bkw-blog-topic__content"><span class="bkw-blog-topic__eyebrow">Thème 04</span><span class="bkw-blog-topic__title">Performance web</span><span class="bkw-blog-topic__description">Core Web Vitals,vitesse,stabilité</span></span><span class="bkw-blog-topic__arrow">→</span></a><a class="bkw-blog-topic bkw-blog-topic--cro" href="#articles-cro"><figure class="bkw-blog-topic__media"><img src="data:image/svg+xml;base64,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" alt=""></figure><span class="bkw-blog-topic__overlay"></span><span class="bkw-blog-topic__content"><span class="bkw-blog-topic__eyebrow">Thème 05</span><span class="bkw-blog-topic__title">Conversion (CRO)</span><span class="bkw-blog-topic__description">UX,A/B testing,parcours</span></span><span class="bkw-blog-topic__arrow">→</span></a><a class="bkw-blog-topic bkw-blog-topic--case" href="#articles-cas-client"><figure class="bkw-blog-topic__media"><img src="data:image/svg+xml;base64,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" alt=""></figure><span class="bkw-blog-topic__overlay"></span><span class="bkw-blog-topic__content"><span class="bkw-blog-topic__eyebrow">Thème 06</span><span class="bkw-blog-topic__title">Études de cas</span><span class="bkw-blog-topic__description">Projets réels,enseignements,résultats</span></span><span class="bkw-blog-topic__arrow">→</span></a></div><div class="bkw-blog-hero5d__promise"><div class="bkw-blog-hero5d__promise-badge"><span class="bkw-blog-hero5d__promise-symbol">✦</span><span>Promesse éditoriale</span></div><div class="bkw-blog-hero5d__promise-content"><p class="bkw-blog-hero5d__promise-intro">Pas de contenu généré sans valeur,pas de SEO bourré de mots-clés.</p><p class="bkw-blog-hero5d__promise-main">Chaque article vise à aider concrètement les PME suisses à mieux comprendre,décider et investir dans leur présence digitale.</p><p class="bkw-blog-hero5d__promise-note">Nous écrivons ce que nous aurions aimé lire en démarrant.</p></div><div class="bkw-blog-hero5d__promise-visual"><span></span><span></span><span></span></div></div></div></section><section class="bkw-blog-band"><div class="bkw-blog-band__track">Offre spéciale · Journal Bekaweb · SEO/GEO · WordPress+IA · Performance · Conversion · Suisse romande</div></section><section id="articles" class="bkw-blog-hub"><div class="bkw-blog-hub__simple"><header class="bkw-blog-hub__header"><p class="bkw-blog-hub__eyebrow"><span>—</span>Sommaire du journal</p><h2 class="bkw-blog-hub__title">Tous nos <em>articles</em></h2><p class="bkw-blog-hub__lead">Explorez le journal Bekaweb par thématique ou accédez directement aux principales sections de cette page.</p></header><nav class="bkw-blog-hub__group" aria-label="Explorer les articles"><span class="bkw-blog-hub__group-label">Explorer les articles</span><div class="bkw-blog-hub__links--topics"><a href="#articles-wordpress" data-topic="wordpress" aria-current="true"><span class="bkw-blog-hub__index">01</span><span>WordPress</span></a><a href="#articles-seo-geo" data-topic="seo"><span class="bkw-blog-hub__index">02</span><span>SEO & GEO</span></a><a href="#articles-ia" data-topic="ia"><span class="bkw-blog-hub__index">03</span><span>Intelligence artificielle</span></a><a href="#articles-performance" data-topic="performance"><span class="bkw-blog-hub__index">04</span><span>Performance</span></a><a href="#articles-cro" data-topic="cro"><span class="bkw-blog-hub__index">05</span><span>CRO</span></a><a href="#articles-cas-client" data-topic="case"><span class="bkw-blog-hub__index">06</span><span>Cas clients</span></a></div></nav><nav class="bkw-blog-hub__group bkw-blog-hub__group--page" aria-label="Accès rapides"><span class="bkw-blog-hub__group-label">Accès rapides</span><div class="bkw-blog-hub__links--page"><a href="#dernier-article"><span>À la une</span><span>↓</span></a><a href="#programme-editorial"><span>Programme éditorial</span><span>↓</span></a><a href="#faq-blog"><span>FAQ</span><span>↓</span></a><a href="#a-propos-du-blog"><span>À propos du blog</span><span>↓</span></a><a href="#contact-blog"><span>Contact</span><span>↓</span></a></div></nav></div></section><section id="dernier-article" class="bkw-blog-latest"><header class="bkw-blog-latest__header"><p class="bkw-blog-latest__kicker">— Dernière publication</p><h2 class="bkw-blog-latest__title">À la une du journal <em>Bekaweb</em></h2><p class="bkw-blog-latest__lead">Découvrez notre publication la plus récente :analyses,méthodes,retours d’expérience et ressources pratiques autour de WordPress,du SEO/GEO,de l’IA,de la performance web et de la conversion.</p></header><div class="wp-block-query"><ul class="wp-block-post-template"><li class="wp-block-post"><figure class="wp-block-post-featured-image"><a href="#"><img src="data:image/svg+xml;base64,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" alt="Illustration Google My Business et SEO local"></a></figure><div class="wp-block-post-terms"><a href="#">SEO & LLM SEO</a></div><h3 class="wp-block-post-title"><a href="#">Google My Business :l’outil indispensable pour le SEO local en Suisse</a></h3><div class="wp-block-post-excerpt"><p>Découvrez comment Google My Business est essentiel pour le SEO local en Suisse. Guide pratique pour PME,artisans et commerçants souhaitant optimiser leur visibilité locale.</p></div><div class="wp-block-post-date">5 juillet 2026</div><a class="wp-block-read-more" href="#">Lire l’article →</a></li></ul></div><div class="bkw-blog-latest__footer"><a href="#articles">↑ Retour au sommaire</a><a href="#articles-wordpress">Explorer les thématiques ↓</a></div></section><div class="bkw-blog-topic-explorer is-enhanced" id="explorateur-articles"><section id="articles-wordpress" class="bkw-blog-posts bkw-blog-category-section bkw-blog-category-section--wordpress is-active"><header class="bkw-blog-category-head"><p class="bkw-blog-category-head__kicker">— Thème 01 · WordPress</p><h2 class="bkw-blog-category-head__title">WordPress :création,refonte <em>et bonnes pratiques</em></h2><p class="bkw-blog-category-head__lead">Guides pratiques autour de la création et de la refonte WordPress,des thèmes,des extensions et de l’optimisation technique pour construire des sites plus performants et plus faciles à maintenir.</p></header><div class="wp-block-query"><ul class="wp-block-post-template"><li class="wp-block-post"><figure class="wp-block-post-featured-image"><a href="#"><img src="data:image/svg+xml;base64,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" alt=""></a></figure><div class="wp-block-post-terms"><a href="#">WordPress</a></div><h3 class="wp-block-post-title"><a href="#">Réalisation web :comment évaluer un portfolio d’agence en 7 points</a></h3><div class="wp-block-post-excerpt"><p>Guide pratique pour dirigeants de PME,indépendants et responsables marketing en Suisse romande.</p></div><div class="wp-block-post-date">5 juillet 2026</div><a class="wp-block-read-more" href="#">Lire l’article →</a></li><li class="wp-block-post"><figure class="wp-block-post-featured-image"><a href="#"><img src="data:image/svg+xml;base64,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" alt=""></a></figure><div class="wp-block-post-terms"><a href="#">WordPress</a></div><h3 class="wp-block-post-title"><a href="#">Avis sur Elementor Pro :est-ce le meilleur builder pour un site vitrine PME ?</a></h3><div class="wp-block-post-excerpt"><p>Avis complet sur Elementor Pro pour créer rapidement un site vitrine professionnel et crédible.</p></div><div class="wp-block-post-date">30 juin 2026</div><a class="wp-block-read-more" href="#">Lire l’article →</a></li><li class="wp-block-post"><figure class="wp-block-post-featured-image"><a href="#"><img src="data:image/svg+xml;base64,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" alt=""></a></figure><div class="wp-block-post-terms"><a href="#">WordPress</a></div><h3 class="wp-block-post-title"><a href="#">Lancement de WordPress 6.8 :les nouvelles fonctionnalités pour les créateurs de sites</a></h3><div class="wp-block-post-excerpt"><p>Les nouveautés de WordPress 6.8 utiles aux créateurs de sites,PME et indépendants.</p></div><div class="wp-block-post-date">30 juin 2026</div><a class="wp-block-read-more" href="#">Lire l’article →</a></li><li class="wp-block-post"><figure class="wp-block-post-featured-image"><a href="#"><img src="data:image/svg+xml;base64,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" alt=""></a></figure><div class="wp-block-post-terms"><a href="#">WordPress</a></div><h3 class="wp-block-post-title"><a href="#">WordPress vs SiteW :quel CMS pour votre site vitrine PME ?</a></h3><div class="wp-block-post-excerpt"><p>Comparatif pour choisir le CMS le plus adapté à un site vitrine PME en Suisse romande.</p></div><div class="wp-block-post-date">30 juin 2026</div><a class="wp-block-read-more" href="#">Lire l’article →</a></li></ul></div><div class="bkw-blog-category-more"><div class="bkw-blog-category-more__copy"><span class="bkw-blog-category-more__label">Continuer l’exploration</span><p>Retrouvez tous nos guides,analyses et retours d’expérience consacrés à WordPress.</p></div><a class="bkw-blog-category-more__button" href="#"><span>Voir tous les articles WordPress</span><span>→</span></a></div></section><section id="articles-seo-geo" class="bkw-blog-posts bkw-blog-category-section bkw-blog-category-section--seo-geo" hidden><header class="bkw-blog-category-head"><p class="bkw-blog-category-head__kicker">— Thème 02 · SEO & GEO</p><h2 class="bkw-blog-category-head__title">SEO & GEO :gagner en visibilité <em>sur Google et dans les IA</em></h2><p class="bkw-blog-category-head__lead">Référencement naturel,SEO local,visibilité dans les moteurs et nouvelles pratiques GEO.</p></header></section><section id="articles-ia" class="bkw-blog-posts bkw-blog-category-section bkw-blog-category-section--ia" hidden><header class="bkw-blog-category-head"><p class="bkw-blog-category-head__kicker">— Thème 03 · Intelligence artificielle</p><h2 class="bkw-blog-category-head__title">Intelligence artificielle :usages,assistants <em>et automatisation</em></h2><p class="bkw-blog-category-head__lead">Assistants IA,chatbots,automatisations,workflows et nouveaux usages adaptés aux PME.</p></header></section><section id="articles-performance" class="bkw-blog-posts bkw-blog-category-section bkw-blog-category-section--performance" hidden><header class="bkw-blog-category-head"><p class="bkw-blog-category-head__kicker">— Thème 04 · Performance</p><h2 class="bkw-blog-category-head__title">Performance web :vitesse,stabilité <em>et Core Web Vitals</em></h2><p class="bkw-blog-category-head__lead">Méthodes concrètes pour améliorer la rapidité,le LCP,la stabilité visuelle et l’expérience utilisateur.</p></header></section><section id="articles-cro" class="bkw-blog-posts bkw-blog-category-section bkw-blog-category-section--cro" hidden><header class="bkw-blog-category-head"><p class="bkw-blog-category-head__kicker">— Thème 05 · CRO</p><h2 class="bkw-blog-category-head__title">Conversion :UX,parcours <em>et optimisation CRO</em></h2><p class="bkw-blog-category-head__lead">Audit UX,appels à l’action,friction,formulaires et optimisation des parcours.</p></header></section><section id="articles-cas-client" class="bkw-blog-posts bkw-blog-category-section bkw-blog-category-section--cas-client" hidden><header class="bkw-blog-category-head"><p class="bkw-blog-category-head__kicker">— Thème 06 · Cas clients</p><h2 class="bkw-blog-category-head__title">Cas clients :projets,décisions <em>et enseignements terrain</em></h2><p class="bkw-blog-category-head__lead">Des retours d’expérience structurés autour de projets réels et de choix de conception.</p></header></section></div><section id="programme-editorial" class="bkw-blog-editorial-program"><div class="bkw-blog-editorial-program__inner"><header class="bkw-blog-editorial-program__header"><div><p class="bkw-blog-editorial-program__kicker">— Programme éditorial</p><h2 class="bkw-blog-editorial-program__title">D’autres articles <em>arrivent</em></h2></div><div class="bkw-blog-editorial-program__intro"><p>Nous publions 1 à 2 articles par mois,écrits à partir des questions,problématiques et situations rencontrées autour de WordPress,du SEO/GEO,de l’IA,de la performance web et de la conversion.</p><p>Chaque sujet est conçu pour apporter une réponse pratique :exemples concrets,méthodes,captures ou code commenté lorsque cela apporte une réelle valeur.</p></div></header><div class="bkw-blog-editorial-program__roadmap"><article class="bkw-blog-editorial-program__item"><div class="bkw-blog-editorial-program__meta"><span class="bkw-blog-editorial-program__number">01</span><span class="bkw-blog-editorial-program__category">Performance</span></div><h3>Optimisation Core Web Vitals avec Blocksy Pro</h3><p>Méthodes concrètes pour améliorer vitesse,stabilité visuelle et expérience utilisateur sur WordPress.</p></article><article class="bkw-blog-editorial-program__item"><div class="bkw-blog-editorial-program__meta"><span class="bkw-blog-editorial-program__number">02</span><span class="bkw-blog-editorial-program__category">SEO & GEO</span></div><h3>LLM SEO :comment être cité par ChatGPT et Perplexity</h3><p>Comprendre les principes de visibilité dans les moteurs de recherche et les environnements génératifs.</p></article><article class="bkw-blog-editorial-program__item"><div class="bkw-blog-editorial-program__meta"><span class="bkw-blog-editorial-program__number">03</span><span class="bkw-blog-editorial-program__category">CRO</span></div><h3>Audit CRO :7 erreurs courantes sur les sites de PME</h3><p>Identifier les obstacles qui réduisent les demandes de contact et la compréhension de l’offre.</p></article><article class="bkw-blog-editorial-program__item"><div class="bkw-blog-editorial-program__meta"><span class="bkw-blog-editorial-program__number">04</span><span class="bkw-blog-editorial-program__category">WordPress</span></div><h3>Sécuriser son site WordPress en 2026</h3><p>Maintenance,mises à jour,sauvegardes et principaux points de vigilance.</p></article><article class="bkw-blog-editorial-program__item bkw-blog-editorial-program__item--wide"><div class="bkw-blog-editorial-program__meta"><span class="bkw-blog-editorial-program__number">05</span><span class="bkw-blog-editorial-program__category">Cas client</span></div><h3>Cas client :refonte complète d’un site artisan</h3><p>Du diagnostic initial aux choix de conception :architecture,WordPress,SEO,performance et parcours utilisateur.</p></article></div><footer class="bkw-blog-editorial-program__footer"><p>Les sujets peuvent évoluer en fonction des recherches,projets et problématiques rencontrés sur le terrain.</p><a class="bkw-blog-editorial-program__back" href="#articles">↑ Retour au sommaire</a></footer></div></section><section id="faq-blog" class="bkw-blog-faq"><div class="bkw-blog-faq__inner"><header class="bkw-blog-faq__header"><div class="bkw-blog-faq__heading"><p class="bkw-blog-faq__kicker">FAQ du journal</p><h2 class="bkw-blog-faq__title">Questions fréquentes <em>du journal Bekaweb</em></h2></div><div class="bkw-blog-faq__intro"><p>Retrouvez rapidement les réponses aux principales questions concernant le journal Bekaweb,sa navigation,ses thématiques et la manière d’explorer plus facilement les contenus liés à WordPress,au SEO/GEO,à l’intelligence artificielle,à la performance et à la conversion.</p></div></header><div class="bkw-blog-faq__layout"><aside class="bkw-blog-faq__aside"><span class="bkw-blog-faq__aside-label">Repère rapide</span><p>Cette section aide vos visiteurs à comprendre le rôle du journal et à accéder plus facilement aux contenus,catégories et ressources utiles du blog.</p><a class="bkw-blog-faq__summary-link" href="#articles">Accéder au sommaire du journal →</a></aside><div class="bkw-blog-faq__list"><details class="bkw-blog-faq__item" open><summary><span class="bkw-blog-faq__number">01</span><span class="bkw-blog-faq__question">Quels sujets sont abordés dans le journal Bekaweb ?</span><span class="bkw-blog-faq__icon" aria-hidden="true"></span></summary><div class="bkw-blog-faq__answer"><p>Le journal Bekaweb traite principalement de WordPress,du SEO local et GEO,de l’intelligence artificielle appliquée,de la performance web,de la conversion,ainsi que de conseils concrets pour les PME,indépendants et entreprises locales.</p></div></details><details class="bkw-blog-faq__item"><summary><span class="bkw-blog-faq__number">02</span><span class="bkw-blog-faq__question">Comment explorer rapidement les articles du blog ?</span><span class="bkw-blog-faq__icon" aria-hidden="true"></span></summary><div class="bkw-blog-faq__answer"><p>Utilisez le sommaire et les thématiques pour accéder directement aux contenus WordPress,SEO/GEO,IA,performance ou conversion.</p><a href="#articles">Voir le sommaire →</a></div></details><details class="bkw-blog-faq__item"><summary><span class="bkw-blog-faq__number">03</span><span class="bkw-blog-faq__question">Le journal s’adresse-t-il aux PME et aux entreprises locales ?</span><span class="bkw-blog-faq__icon" aria-hidden="true"></span></summary><div class="bkw-blog-faq__answer"><p>Oui. Les contenus sont pensés pour les PME,indépendants et entreprises locales souhaitant améliorer leur présence numérique.</p></div></details><details class="bkw-blog-faq__item"><summary><span class="bkw-blog-faq__number">04</span><span class="bkw-blog-faq__question">À quoi sert ce blog dans l’écosystème Bekaweb ?</span><span class="bkw-blog-faq__icon" aria-hidden="true"></span></summary><div class="bkw-blog-faq__answer"><p>Le blog partage des analyses,retours d’expérience,conseils pratiques et ressources utiles autour du web,du référencement et de la transformation digitale.</p></div></details><details class="bkw-blog-faq__item"><summary><span class="bkw-blog-faq__number">05</span><span class="bkw-blog-faq__question">Puis-je contacter Bekaweb après avoir consulté un article ?</span><span class="bkw-blog-faq__icon" aria-hidden="true"></span></summary><div class="bkw-blog-faq__answer"><p>Oui. Si un sujet vous parle ou si vous souhaitez discuter d’un projet WordPress,SEO,GEO ou refonte,utilisez le contact ci-dessous.</p><a href="#contact-blog">Contacter Bekaweb →</a></div></details></div></div></div></section><section id="a-propos-du-blog" class="bkw-blog-about"><div class="bkw-blog-about__inner"><header class="bkw-blog-about__header"><p class="bkw-blog-about__kicker">— À propos du journal</p><h2 class="bkw-blog-about__title">Un journal construit <em>à partir du terrain</em></h2><div class="bkw-blog-about__intro"><p>Le blog Bekaweb a été conçu comme un espace éditorial consacré aux problématiques concrètes rencontrées autour de WordPress,du SEO/GEO,de l’intelligence artificielle,de la performance web et de la conversion.</p></div></header><div class="bkw-blog-about__manifesto"><div class="bkw-blog-about__statement"><span class="bkw-blog-about__statement-label">Notre approche éditoriale</span><p>Publier moins,mais chercher à produire des contenus suffisamment clairs,pratiques et structurés pour aider le lecteur à mieux comprendre une problématique,comparer des options et prendre une décision.</p></div><div class="bkw-blog-about__principles"><article class="bkw-blog-about__principle"><span class="bkw-blog-about__number">01</span><h3>Partir d’un problème réel</h3><p>Les sujets sont sélectionnés autour de questions,besoins et situations concrètes liées au web,à la visibilité et aux usages numériques.</p></article><article class="bkw-blog-about__principle"><span class="bkw-blog-about__number">02</span><h3>Expliquer avant de promouvoir</h3><p>Le journal privilégie les explications,comparaisons,méthodes et retours d’expérience plutôt qu’un contenu uniquement commercial.</p></article><article class="bkw-blog-about__principle"><span class="bkw-blog-about__number">03</span><h3>Relier expertise et contexte</h3><p>Les contenus relient WordPress,SEO/GEO,IA,performance et conversion aux réalités des entreprises et professionnels.</p></article></div></div><div class="bkw-blog-about__topics"><span class="bkw-blog-about__topics-label">Les six univers du journal</span><div class="bkw-blog-about__topic-links"><a href="#articles-wordpress" aria-current="true">WordPress</a><a href="#articles-seo-geo">SEO & GEO</a><a href="#articles-ia">Intelligence artificielle</a><a href="#articles-performance">Performance</a><a href="#articles-cro">CRO</a><a href="#articles-cas-client">Cas clients</a></div></div><footer class="bkw-blog-about__footer"><a class="bkw-blog-about__back" href="#articles">↑ Retour au sommaire</a><a class="bkw-blog-about__contact" href="#contact-blog">Une question à nous proposer ? →</a></footer></div></section><section id="contact-blog" class="bkw-blog-cta"><div class="bkw-blog-wrap"><span class="bkw-cta-kicker">Discutons de votre projet</span><h2>Un projet ou une question à <em>creuser ?</em></h2><p>Avant un audit ou un devis,nous proposons un premier échange gratuit de 30 minutes pour comprendre votre contexte.</p><div class="bkw-blog-actions"><a class="bkw-btn bkw-btn-primary" href="#">Demander un audit gratuit →</a><a class="bkw-btn bkw-btn-ghost" href="#">Découvrir nos services</a><a class="bkw-btn bkw-btn-ghost" href="#">Voir nos réalisations</a></div><span class="bkw-blog-contact">La Roche · Fribourg · Suisse romande</span></div></section><footer class="preview-footer"><div class="preview-footer-inner"><span>Bekaweb · Agence Web WordPress+IA</span><span>Aperçu de la page Blog corrigée — maquette statique</span></div></footer><div class="preview-note">Aperçu statique · CSS V5 corrigé</div><script>(()=>{const topicLinks=[...document.querySelectorAll('[data-topic]')];const sections=[...document.querySelectorAll('#explorateur-articles > .bkw-blog-category-section')];const map={wordpress:'articles-wordpress',seo:'articles-seo-geo',ia:'articles-ia',performance:'articles-performance',cro:'articles-cro',case:'articles-cas-client'};topicLinks.forEach(a=>a.addEventListener('click',e=>{e.preventDefault();const id=map[a.dataset.topic];sections.forEach(s=>{const active=s.id===id;s.hidden=!active;s.classList.toggle('is-active',active)});topicLinks.forEach(x=>x.removeAttribute('aria-current'));a.setAttribute('aria-current','true');document.getElementById(id).scrollIntoView({behavior:'smooth',block:'start'})}))})();</script></body></html>